The new value embraces novel
experience, benefits enjoyed by our customers, and,
overall, a new meaning.
A state of harmony between
the physical and mental stability, coupled with full vitality, passion,
and positive energy
We create a new value to contribute to the healthy life of our customers.
KRW 1 Trillion
KRW 1 Trillion Sales
Kwangdong Pharmaceutical’s vision for 2020 is “2020 Triple 1”.
This includes our will to level up our entrepreneurial status a step further as a permanent company by achieving 1 trillion entrepreneurial value and 1 trillion sales amount by 2020, as well as by realizing 10% of operating profit to secure a sound profitability.
Human Health Care Brand Company
In addition, with the goal of ‘Human Health Care Brand Company,” we aim to construct a strong brand power in a variety of business areas focused on pharmaceuticals and food businesses and to provide a differentiated value that will contribute to the healthy lives of our customers.
Knowledge and Know-how
Play a part in growth through product
standardization and popularization on the basis of Oriental and natural substances by re-establishing product knowledge and systematic developing know-how by succeeding its foundation
spirit based on Oriental medicine pharmaceuticals
Functional Material Leadership
Become a leader Company that promotes health
in one’s daily life by securing and fostering differentiated material discovery and development potential in the entire
business area, including pharmaceuticals and food
Enhance the brand value of ‘Kwangdong’ itself
and create power brand that exists in consumers to grow and maintain brand asset value in the market by succeeding and developing entrepreneurial image of perseverance and Mr. Choi’s insistence towards quality
and customer confidence
The 5 Core Values
On the basis of pride of the company and professionalism in work, We achieve our goals with active thinking and leading attitude.
2Communication and Cooperation
We create efficient in-and-out collaboration environment with consideration for others And in a listening attitude to make an effort so that we can create desirable results and grow with those concerned outside.
We don’t stick to the custom or success rules in the past, But create a new differentiated value with liberal and flexible way of thoughts.
We don’t stay as we are, but challenge towards a higher goal enthusiastically And perform our duties by complete analysis and strong impetus.
“Under the recognition that “talent management is the core of entrepreneurial competency,” we continuously discover excellent talents and foster them systematically so that they may be the fundamental for the future growth of the Company and members.