The new value embraces novel experience,
benefits enjoyed by our customers, and,
overall, a new meaning.
Healthy Life
A state of harmony between the physical and
mental stability, coupled with full vitality,
passion, and positive energy
We create a new value to contribute
to the healthy life of our customers.
VISION 2020
KRW 1 Trillion Corporate Value
KRW 1 Trillion Sales
10% Operating Profit
Kwangdong Pharmaceutical’s vision for 2020 is “2020
Triple 1”.
This includes our will to level up our
entrepreneurial status a step further as a permanent company
by achieving 1 trillion entrepreneurial value and 1 trillion
sales amount by 2020, as well as by realizing 10% of
operating profit to secure a sound profitability.
Human Health Care Brand Company
In addition, with the goal of ‘Human Health Care
Brand Company,” we aim to construct a strong brand power in a
variety of business areas focused on pharmaceuticals and food
businesses and to provide a differentiated value that will
contribute to the healthy lives of our customers.
Core Competencies
Knowledge and Know-how
Play a part in growth through product standardization
and popularization on the basis of Oriental and
natural substances by re-establishing product
knowledge and systematic developing know-how by
succeeding its foundation spirit based on Oriental medicine
pharmaceuticals
Functional Material Leadership
Become a leader Company that promotes health in
one’s daily life by securing and fostering differentiated material
discovery and development potential in the entire business
area, including pharmaceuticals and food
Brand Value
Enhance the brand value of ‘Kwangdong’ itself and
create power brand that exists in consumers to grow and
maintain brand asset value in the market by succeeding
and developing entrepreneurial image of perseverance
and Mr. Choi’s insistence towards quality and customer
confidence
The 5 Core Values
1Ownership Mindset
On the basis of pride of the company and
professionalism in work, We achieve our goals with active
thinking and leading attitude.
2Communication and Cooperation
We create efficient in-and-out collaboration
environment with consideration for others And in a listening
attitude to make an effort so that we can create desirable
results and grow with those concerned outside.
3Creative Thinking
We don’t stick to the custom or success rules in the
past, But create a new differentiated value with liberal and
flexible way of thoughts.
4Challenge and Practice
We don’t stay as we are, but challenge towards a
higher goal enthusiastically And perform our duties by
complete analysis and strong impetus.
5Human First
“Under the recognition that “talent management is
the core of entrepreneurial competency,” we continuously
discover excellent talents and foster them systematically so
that they may be the fundamental for the future growth of
the Company and members.